There is huge potential for NMS to capitalise on this very public friendly theme.
June – Collaborate with Edinburgh University’s final year fashion show, to connect NMS with this forward thinking Scottish event.
July – Promote an exhibition of modern day fashion and costume from the museums archives.
August – Support planned events for the Edinburgh International Festival by showcasing costume collections.
August – Employ actors in costume to engage the public with story telling at major exhibitions.
Through proactive marketing and communications campaigns, establish NMS as the go to venue for fashion, costume collections and shows, creating high profile public engagement.
This fashion theme would be delivered via all channels, international, Scottish schools programmes, fundraising and digital.